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Sometimes it is easy to get into a tizzy about making policy changes when something pushes us to our limits. Conversely, some teachers "set it and forget it," to the detriment of not making policy changes when needed, or not revising policies to keep up with the times. But even teachers who are somewhere in the middle of these extremes can lose sig...

One of the wonderful realities and paradoxes about being a piano teacher in 2017 is that a good idea is only one click away. The proliferation of good piano teaching ideas and the increased connectivity that we have through email, social media groups, and websites means that there is never a lack of creative ideas, games, and teaching techniques. A...

If you have successfully moved from a per-lesson payment system to a tuition-based structure, 1 you may still be left with the challenge of parents paying on time. There are many ways to tackle this issue, so choose what works best for your business.   Prepay in full The most effective means of ensuring that payments come to you on time is pre...

In Part 1 of "Are your marketing strategies deep enough?" (Jan/Feb 2017), we talked about the first four frequently overlooked principles of marketing: 1. We must know what our clients really want. 2. We must make sure we have a product or service that they want . 3. Regardless of how they hear about you, we must remember that parents of school-age...

While we frequently discuss the advantages and disadvantages of certain types of piano lesson marketing, we often stop short of asking deeper questions that can make our marketing more effective. Understanding how people in the twenty-first century respond to the constant barrage of marketing, and then tailoring our approach respectively, can actua...

Authors note: They say it "takes one to know one," and I humbly submit this as someone who struggles with working too much, simply because I love what I do! I hope these thoughts and tips help you as much as they have helped me. Workaholism is rampant in western culture, and, unfortunately, piano teachers are not immune. A significant study involvi...

Marketing piano lessons is most often used to refer to the process of obtaining new piano students.  ​Consequently, when our studio is full or has a waiting list, it is easy to think that we no longer need to market. But marketing is also about retaining current students, especially since we want the diligent ones to continue in our studio. In...

As you review and send out your new studio policy for the coming year, it might be wise to re-examine a few important aspects of that policy. These five income-affecting policy tweaks have the potential to generate more income or more cash in hand, thus enabling you to concentrate on the most important part of your business: creative and effective ...

A good studio policy is only effective if it is enforced. And while it is relatively easy to write a policy, it is certainly much harder to enforce it in a kind but firm manner. Yet enforcement of an effective policy is the key to a running a smooth, profitable studio that benefits everyone. Here are six important tips to help you enforce your poli...

Implementing a tuition structure that yields a consistent monthly income will ensure a comfortable income only if the chosen tuition rate is reasonable. 1 Whether you are just beginning to teach or have been teaching for decades, it is important to go through two evaluative processes regularly to ensure that your tuition rate is reasonable to you a...

As a pedagogy professor, I try to keep my students abreast of the latest publications and teaching approaches, maintain an up-to-date pedagogy library, and offer flexible office hours. So it was a humbling and eye-opening experience recently when a graduate student stopped by my open door and said "I was stuck on what to do with Billy, so I went on...

Why do I need policies? Constructing effective and enforceable policies is ultimately about preserving relationships with our piano families. By communicating our expectations formally, we are making space to concentrate on what is most important—teaching. It may feel a bit stiff to require that parents read and sign a contract, but clarifying expe...