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If you have successfully moved from a per-lesson payment system to a tuition-based structure,1 you may still be left with the challenge of parents paying on time. There are many ways to tackle this issue, so choose what works best for your business. Prepay in fullThe most effective means of ensuring that payments come to you on time is prepay...
A studio full of hard-working and well-mannered students is every piano teacher's dream. But few teachers actually have the opportunity to live this dream for their entire careers. The truth is that most teachers have at least one student that they do not enjoy teaching. It might be due to a communication problem, a mismatched energy issue, a behav...
In Part 1 of "Are your marketing strategies deep enough?" (Jan/Feb 2017), we talked about the first four frequently overlooked principles of marketing: 1. We must know what our clients really want. 2. We must make sure we have a product or service that they want. 3. Regardless of how they hear about you, we must remember that parents of school-age ...
Marketing piano lessons is most often used to refer to the process of obtaining new piano students. Consequently, when our studio is full or has a waiting list, it is easy to think that we no longer need to market.But marketing is also about retaining current students, especially since we want the diligent ones to continue in our studio. In a...
As you review and send out your new studio policy for the coming year, it might be wise to re-examine a few important aspects of that policy. These five income-affecting policy tweaks have the potential to generate more income or more cash in hand, thus enabling you to concentrate on the most important part of your business: creative and effective ...
One of the unhealthy mindsets in our profession is the notion that piano teachers cannot make a reasonable or a consistent income. This is tragic because it is simply not true! Adjusting your business policy to ensure a consistent and reasonable income can be accomplished in three steps.Reframe how you think and talk about paymentsWhen we charge a ...
I am a very happy and fairly healthy "Baby Boomer"—my father was a World War II veteran, and I was born in the fifties. We "Boomers" are your current and upcoming adult piano students. Why? Because we realize we have more to learn—we are excited learners. We are not isolated but are well read and intelligent—we are logical learners. We are wonderfu...
Why do I need policies?Constructing effective and enforceable policies is ultimately about preserving relationships with our piano families. By communicating our expectations formally, we are making space to concentrate on what is most important—teaching. It may feel a bit stiff to require that parents read and sign a contract, but clarifying expec...
