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Are your marketing strategies deep enough? Part II

In Part 1 of "Are your marketing strategies deep enough?" (Jan/Feb 2017), we talked about the first four frequently overlooked principles of marketing: 1. We must know what our clients really want. 2. We must make sure we have a product or service that they want . 3. Regardless of how they hear about you, we must remember that parents of school-age...
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Making money, making space: Are your marketing strategies deep enough?

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While we frequently discuss the advantages and disadvantages of certain types of piano lesson marketing, we often stop short of asking deeper questions that can make our marketing more effective. Understanding how people in the twenty-first century respond to the constant barrage of marketing, and then tailoring our approach respectively, can actua...
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If my studio is full, why should I keep marketing?

Marketing piano lessons is most often used to refer to the process of obtaining new piano students.  ​Consequently, when our studio is full or has a waiting list, it is easy to think that we no longer need to market. But marketing is also about retaining current students, especially since we want the diligent ones to continue in our studio. In...
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How and why do you promote your studio?

Have you ever thought how big your business card would have to be to display all the titles you hold in your company? Not only are you an educator and musician, but also the chief executive officer of your own business, the financial officer, and, whether you like it or not, director of marketing and sales. Marketing your piano studio depends ...
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