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Making Money Making Space: Creating space to move from good to great

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One of the wonderful realities and paradoxes about being a piano teacher in 2017 is that a good idea is only one click away. The proliferation of good piano teaching ideas and the increased connectivity that we have through email, social media groups, and websites means that there is never a lack of creative ideas, games, and teaching techniques. A...
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How to get paid on time

If you have successfully moved from a per-lesson payment system to a tuition-based structure, 1 you may still be left with the challenge of parents paying on time. There are many ways to tackle this issue, so choose what works best for your business.   Prepay in full The most effective means of ensuring that payments come to you on time is pre...
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How to dismiss a student with kindness

A studio full of hard-working and well-mannered students is every piano teacher's dream. But few teachers actually have the opportunity to live this dream for their entire careers. The truth is that most teachers have at least one student that they do not enjoy teaching. It might be due to a communication problem, a mismatched energy issue, a behav...
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Are your marketing strategies deep enough? Part II

In Part 1 of "Are your marketing strategies deep enough?" (Jan/Feb 2017), we talked about the first four frequently overlooked principles of marketing: 1. We must know what our clients really want. 2. We must make sure we have a product or service that they want . 3. Regardless of how they hear about you, we must remember that parents of school-age...
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If my studio is full, why should I keep marketing?

Marketing piano lessons is most often used to refer to the process of obtaining new piano students.  ​Consequently, when our studio is full or has a waiting list, it is easy to think that we no longer need to market. But marketing is also about retaining current students, especially since we want the diligent ones to continue in our studio. In...
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Five income-affecting policy tweaks

As you review and send out your new studio policy for the coming year, it might be wise to re-examine a few important aspects of that policy. These five income-affecting policy tweaks have the potential to generate more income or more cash in hand, thus enabling you to concentrate on the most important part of your business: creative and effective ...
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Does word-of-mouth advertising fall on deaf ears? Seven web essentials for marketing

Word-of-mouth is often accurately touted as the best way to market piano lessons.  But the concept of word-of-mouth has changed tremendously in the last ten years, both in how it works and what it really is. 1  Consequently, word-of-mouth is starting to fall short in effectiveness and conversion for those who do not have some essential co...
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