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Another world

I recently had the privilege of attending the Winter meeting of the National Association for Music Merchants (NAMM) in Anaheim, California. This is one of the two biggest music industry trade shows in the world, and it was quite a spectacle. The Anaheim Convention Center covers fifty-three acres, and NAMM occupied every inch. Imagine a main exhibit...
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How and why do you promote your studio?

Have you ever thought how big your business card would have to be to display all the titles you hold in your company? Not only are you an educator and musician, but also the chief executive officer of your own business, the financial officer, and, whether you like it or not, director of marketing and sales. Marketing your piano studio depends ...
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