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Growing through music: Pivots

pivots
To achieve the highest versions of ourselves, it is necessary not to be rigid. After all, being alive means we are in a constant state of motion where nothing is permanent. There are times of significant forward motion and times where things are much slower. Sometimes we have substantial shifts, and other times we take smaller, baby steps. There ar...
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If my studio is full, why should I keep marketing?

Marketing piano lessons is most often used to refer to the process of obtaining new piano students.  ​Consequently, when our studio is full or has a waiting list, it is easy to think that we no longer need to market. But marketing is also about retaining current students, especially since we want the diligent ones to continue in our studio. In...
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Girl Scout tricks: What music teachers can learn about retention from scouting

Girl Scout tricks: What music teachers can learn about retention from scouting
Who would have thought that my experiences and the training I received as a Girl Scout leader would influence my approach to piano teaching? Good retention is as important to the Scouts as it is for piano teachers. Teens everywhere are busier than ever, and it's increasingly difficult to fill the spaces they leave in our schedules when they drop ou...
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Does word-of-mouth advertising fall on deaf ears? Seven web essentials for marketing

Word-of-mouth is often accurately touted as the best way to market piano lessons.  But the concept of word-of-mouth has changed tremendously in the last ten years, both in how it works and what it really is. 1  Consequently, word-of-mouth is starting to fall short in effectiveness and conversion for those who do not have some essential co...
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How Do I Work With Different Advertising and Publicity Media to Publicize an Event?

You hang up the phone, and can't believe that someone has just talked you into heading up the publicity committee for your local music teacher association's piano play-a-thon. "Oh, you're so clever and good with words," said your friend, flattering you into that can't-say-no state.  Now you've done it. There's no turning back gracefully, ...
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