In this issue...
An interview with Randall and Nancy FaberWhether they reach an elementary student using Piano Adventures, a five- or six-year-old playing a composition from My First Piano Adventure for the Young Beginner, or a teacher gleaning information from one of their workshops, Randall and Nancy Faber influence piano students and teachers around the world.
Now for iPad and iPhone…
The Clavier Companion appWith the Clavier Companion app, subscribers have full access to all the content of the print magazine, plus enhanced multimedia features complementing selected articles. Receive Clavier Companion the moment it is published, and enjoy access to purchased issues for life! Prices start at just $4.99!
In this issue…
A piano prodigy changes courseNick Romeo shares a moving account of pianist David Tong's climb in his concert career and the challenges that plagued him along the way.
A FREE GIFT TO OUR READERS!We love our readers, and as a way to say "thank you," ALL subscribers will receive a special digital issue featuring reviews of the most well-known piano methods. Originally printed in Clavier Companion from 2010-2012, our acclaimed method review series is now compiled into one easy-to-use digital edition, just for you. New to our magazine? Subscribe now to claim your copy of this valuable resource!
Rebranding involves making a change in approach or strategy. It can mean giving a new look, name, or feel to an already established product.
For example, outdoor retailer REI has offered emergency preparedness classes for years, but suffered from poor attendance. In an effort to boost participation, the company rebranded the class as "Zombie Preparedness - Surviving a Zombie Apocalypse" and saw a tremendous positive response. While offering the same content, rebranding attracted customers’ attention to these classes in a way the previous branding did not.
As piano teachers, we are often responsible for marketing our own services. What kinds of engaging hooks might draw in current and potential students?
I began thinking about this when Bruce and Patty showed up for their first session of my beginner group piano class. Having never met them before, I learned they are married and both work full-time. When asked their reason for taking the class, Bruce informed me matter-of-factly, “Because its our date night. We like to try something new together.” Both had dreams of learning to play the piano and decided it was time to do something about it, despite busy work schedules. Each Wednesday night for the duration of the course, they faithfully attended piano class and then went out to dinner.
You may have received the November/December issue of Clavier Companion, and I hope you've been enjoying it. If you haven't seen it yet, I invite you to take a look at the digital edition by visiting our website at www.claviercompanion.com. Better yet, subscribe today so you don't miss another issue!
There are many changes in this new issue, and I wanted to take you through some of them to give you a behind–the–scenes look at what is different. Before I discuss what is new, however, I want to stress that one thing has remained the same: the quality content that is at the core of every issue. While some things have a new look, and there is some new organization, we remain dedicated to bringing you practical, interesting, and informative articles to improve your learning, teaching, and playing. Our mission has not changed, nor will it ever change.
Clavier Companion is proud to sponsor this exciting contest showcasing the talent of tomorrow's teachers!
Grand Prize: Publication in a forthcoming issue of Clavier Companion.
Secondary Prizes: Publication on the Clavier Companion website.
Writers are free to choose any topic relating to the field of piano pedagogy and write a 1,500 word article. Submissions must be received by June 1st, 2014.
To download the official rules and regulations for the 2014 Clavier Companion Collegiate Writing Contest, click here.
To read the two runner up essays for the 2013 Writing Contest, click here.